(In coffee shop with recorder for podcast in the middle of table.)
Rashmi: Hello Mr. Jenkins! It’s wonderful to have you here with us today.
Jenkins: Oh, the pleasure is all mine.
Rashmi: So, Mr. Jenkins, the title of your paper is “Interactive Audience.” Tell us a little bit about how you define “interactive” at least in relation to the concept of audience. It almost seems a little counterintuitive.
(shifting in chair)
Jenkins: Well, our traditional sense of the audience is the consumer of something, of a certain production that is unfolding before them. Interactive means that the audience is now a participant of that action that is taking place on the stage so to speak.
Rashmi: Interesting…so even though audience and interactive are almost mutually exclusive, at least when we first think about it, what you’re saying is there is a way to watch something and be a part of what is being watched at the same time.
Jenkins: Exactly. Now you’re probably wondering how this makes any logical sense. Well, when we look at the new media environment, both a combination of more critically aware spectators and enhanced do-it-yourself media technologies essentially enable the public to exert a heavier influence on what media is circulated.
Rashmi: Okay. Well thank you so much for that wonderful explanation!
Jenkins: You are certainly welcome.
(clanking of cup being placed down)
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